Mr. Lasse Lyyra
circulation director, brand coordinator, the newspaper
Etelä-Saimaa:
"Based in Lappeenranta we have enjoyed the status of the leading
regional newspaper in southeastern Finland for a period of 115 years.
Smart Communication has served as the main consultant for our
comprehensive and long-range brand development project. We are very
satified with our cooperation - and this covers everything from the
ability to grasp and learn the very essence of our business through
excellent communication skills to the final quality of their creative
contribution. In my opinion nothing less than the readiness to listen
and willingness to study the client’s business can lead to effective
advertising that makes the difference."
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