Mrs. Ann-Charlotte Boij
director for loans, Finnish Local Government
Pensions Institution:
"We are primarily engaged in financing the public sector in its various
projects. We have successfully marketed our products with the help of
advertisements, brochures and internet. Typical for all of this
marketing communication has been excellent functionality both on the
image creation and the product level. Our advertising has been created
and produced through an intimate, matter-of-fact and very flexible
cooperation with Smart Communication. Together we have succeeded in
evoking the interest of the target groups both in Finnish and Swedish
for our wide range or credit products, along with our unique
philosophy."
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