{"id":102,"date":"2015-04-16T08:55:52","date_gmt":"2015-04-16T05:55:52","guid":{"rendered":"http:\/\/www.smartcommunication.com\/fi\/?page_id=102"},"modified":"2015-04-17T10:59:30","modified_gmt":"2015-04-17T07:59:30","slug":"creator","status":"publish","type":"page","link":"https:\/\/www.smartcommunication.com\/fi\/creator\/","title":{"rendered":"Creator"},"content":{"rendered":"<h4><strong>Martti Korpijaakon tausta kommunikaation ammattilaisena:<\/strong><\/h4>\n<ul>\n<li>Smart Communicationin perustaja, toimitusjohtaja, tuottaja, suunnittelujohtaja ja copywriter (s. 1957).<\/li>\n<li>Koulutus: valtiotieteen maisteri, Helsingin yliopisto (international relations).<\/li>\n<li>Aikaisemmat suomalaisen mainosalan kokemukset 1985-93: Lintas:Busineksen ja USP Worldnetin suunnnittelujohtajana sek\u00e4 kirjoittavana suunnittelijana (copywriter) ja kampanjasuunnittelijana USP Helsinki Oy:ss\u00e4.<\/li>\n<li>Vuodesta 1993 l\u00e4htien verkottuneena yksityisyritt\u00e4j\u00e4 Smart Communication Oy:ss\u00e4.<\/li>\n<li>Kokemusta kansainv\u00e4lisesti painottuneesta markkinaviestinn\u00e4n suunnittelusta suomeksi, englanniksi ja ruotsiksi vuodesta 1985. Jatkuvat ammatilliset suhteet Ruotsiin, Englantiin ja Yhdysvaltoihin, yhteisty\u00f6projekteja ulkomaisten suunnittelutoimistojen kanssa.<\/li>\n<li>Kansallisia sek\u00e4 kansainv\u00e4lisi\u00e4 tunnustuksia mainonnan suunnitelusta (mm. Creativity, Communication Arts, Clio, The Art Directors Club Merit Award, Vuoden Huiput 1991 b to b -mainonnan tuomariston puheenjohtaja).<\/li>\n<li>Muu tiedotuksellinen ammattitausta: sanomalehtijournalismi sek\u00e4 julkisen sektorin tiedotustoiminta. Ty\u00f6skennellyt ulkomaantoimittajan ty\u00f6ss\u00e4 1980-luvun alussa (HS), kansainv\u00e4listen suhteiden tutkimuksen parissa 1977-84 (Ulkopoliittinen instituutti).<\/li>\n<li>Muu koulutus: opiskellut Yhdysvalloissa 1974-75, kieliopintoja saksankielisess\u00e4 Keski-Euroopassa 1970-luvun alussa.<\/li>\n<li>Kysytty luennoitsija mm. mainonnan luovasta suunnitteluprosessista sek\u00e4 poliittisesta mainonnasta (ruotsiksi Svenska Handelsh\u00f6gskolans Fortbildningscentral ja Svenska Folkpartiet) ja suosittu digitaalivalokuvauksen kouluttaja (Kameraseura ry ja Svenska Arbetarinstitutet i Helsingfors).<\/li>\n<\/ul>\n<figure id=\"attachment_74\" aria-describedby=\"caption-attachment-74\" style=\"width: 700px\" class=\"wp-caption aligncenter\"><a href=\"http:\/\/www.smartcommunication.com\/fi\/wp-content\/uploads\/2015\/04\/Boston-1.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"size-large wp-image-74\" src=\"http:\/\/www.smartcommunication.com\/fi\/wp-content\/uploads\/2015\/04\/Boston-1-768x1024.jpg\" alt=\"Again at Harvard University, Oct 2013.\" width=\"700\" height=\"933\" srcset=\"https:\/\/www.smartcommunication.com\/fi\/wp-content\/uploads\/2015\/04\/Boston-1-768x1024.jpg 768w, https:\/\/www.smartcommunication.com\/fi\/wp-content\/uploads\/2015\/04\/Boston-1-300x400.jpg 300w, https:\/\/www.smartcommunication.com\/fi\/wp-content\/uploads\/2015\/04\/Boston-1-1140x1520.jpg 1140w, https:\/\/www.smartcommunication.com\/fi\/wp-content\/uploads\/2015\/04\/Boston-1-552x736.jpg 552w, https:\/\/www.smartcommunication.com\/fi\/wp-content\/uploads\/2015\/04\/Boston-1.jpg 1536w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><\/a><figcaption id=\"caption-attachment-74\" class=\"wp-caption-text\">Again at Harvard University, Oct 2013.<\/figcaption><\/figure>\n<h4><strong>Our\u00a0Uncompromising Attitude<\/strong><\/h4>\n<p>Smart Communication was started almost 30 years ago by an experienced copywriter and campaign planner specialized in\u00a0advertising, marketing and business-oriented communications. This network has been joined ad hoc by a number of established, senior-level professionals in the field. Relying on his background as a journalist and information officer, the company founder, Martti Korpijaakko, began his career in advertising in 1985 working nearly a decade for several prestigious and highly-successful Helsinki-based agencies, such as USP Helsinki, USP Worldnet and Lintas:Business, along with cooperating with several advertising agencies both in Stockholm and London and creatives in the U.S. since 1993.<\/p>\n<p>Smart Communication is an advertising, marketing and business communication network organization founded as a company. We are based in Helsinki, Finland, and specialized in creative planning services for domestic campaigns, as well as international ones. Since 1993 we have been developing concepts, providing copywriting, offering graphic design and coordinating business communication projects for our clients in a very cost-efficient and profitable way. We have been working mainly for Finnish corporations with extensive foreign operations, some of them world-wide. In addition, a couple of European and Scandinavian ad agencies have relied on us.<\/p>\n<p>The reputation of Smart Communication is the sum of all the creative minds working on your project(s), whether the team consists of only one or even 5-10 experts in various sectors of marketing communication. We are\u00a0never willing to compromise on the overall professionalism in our network.<\/p>\n<p><a href=\"http:\/\/www.smartcommunication.com\/fi\/wp-content\/uploads\/2015\/04\/smart_webhuvud3.jpeg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignright  wp-image-136\" src=\"http:\/\/www.smartcommunication.com\/fi\/wp-content\/uploads\/2015\/04\/smart_webhuvud3-150x150.jpeg\" alt=\"smart_webhuvud3\" width=\"85\" height=\"85\" srcset=\"https:\/\/www.smartcommunication.com\/fi\/wp-content\/uploads\/2015\/04\/smart_webhuvud3-150x150.jpeg 150w, https:\/\/www.smartcommunication.com\/fi\/wp-content\/uploads\/2015\/04\/smart_webhuvud3.jpeg 171w\" sizes=\"auto, (max-width: 85px) 100vw, 85px\" \/><\/a><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p class=\"post-excerpt\">Martti Korpijaakon tausta kommunikaation ammattilaisena: Smart Communicationin perustaja, toimitusjohtaja, tuottaja, suunnittelujohtaja ja copywriter (s. 1957). Koulutus: valtiotieteen maisteri, Helsingin yliopisto&#8230;<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-102","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/www.smartcommunication.com\/fi\/wp-json\/wp\/v2\/pages\/102","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.smartcommunication.com\/fi\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.smartcommunication.com\/fi\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.smartcommunication.com\/fi\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.smartcommunication.com\/fi\/wp-json\/wp\/v2\/comments?post=102"}],"version-history":[{"count":8,"href":"https:\/\/www.smartcommunication.com\/fi\/wp-json\/wp\/v2\/pages\/102\/revisions"}],"predecessor-version":[{"id":171,"href":"https:\/\/www.smartcommunication.com\/fi\/wp-json\/wp\/v2\/pages\/102\/revisions\/171"}],"wp:attachment":[{"href":"https:\/\/www.smartcommunication.com\/fi\/wp-json\/wp\/v2\/media?parent=102"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}